Viva is an Italian company founded in 1985 with the aim of offering ceramic products featuring an original look and of anticipating trends in a constantly changing world.

By focussing on design and decoration, within a few years Viva earned important tokens of recognition, becoming a reference point for many specialised operators, so much so that it was chosen twice running by ADI (Italian Industrial Design Association) as a candidate for the Golden Compass, the most authoritative design award in the world. This was a unique case in the world of ceramics.

Aware that it could achieve a greater capacity to compete on the market only as part of a large group, in 2007 Viva joined the Emilceramica Group.